Leading Components

The race to capture the investment of members’ time and resources can quickly spark a competitive relationship between the National association and Components. Yet, each side can be a lifeblood of support for the other. 

By unleashing the powerful business case for mutual benefit, you can reverse the competitive tide to generate a lasting synergy that drives what’s important…your collective mission.

Whether an association’s Components are structured as national subsidiaries, chartered organizations or affiliated organizations, your common purpose is to advance your members’ needs.  

By partnering on shared interests -. funding, volunteers, planning, membership, meetings and government relations - you create a WIN-WIN-WIN situation to support the needs of National, Components, and Members. 

It is time to turn adversarial relationships into a collaborative advantage.